We’ve got what you need to help you grow!
Branding is used to tell a story. It gives your company a particular design or symbol to advertise your products and services. A powerful brand should trigger an emotional response. Here at Moonray Web Designs, we help you make a lasting impression on customers.
- Brand Positioning
- The way your logo stands out from those competing businesses is just one aspect of brand positioning. It concerns the strategic positioning of your brands mission, services, and identity in a crowded marketplace with competing business. And perhaps even more significantly, it’s what your customers perceive you to be. Where you stand in relation to your competing companies is ultimately determined by your audience. Look at your competitors. Their brands, their websites, their services. Now look at yours. Is your logo really communicating that you sell high-end products? Identify your strengths and weaknesses, what makes your brand unique? Are you the best choice with the highest quality, or best overall solution? At Moonray Web Designs, we begin with thorough market analysis before arriving at a positioning statement that is most compelling to your target audience.
- Logo Design
- Perhaps the most crucial element of your brand identification is your logo. Is there a design challenge that is more complex than reducing a whole business into a single unforgettable graphic? At Moonray Web Design, our amazing team can capture the essence of your business like no one else and incorporate the essence of your website with a custom logo design. Our 25 years of experience has resulted in a collaborative approach that produces iconic logos for our clients.
- Corporate Identity
- Corporate Identity demonstrates how a company presents itself to the public by their appearance, behavior, and communication style. To define your company’s identity, we will get to know the core values of your business and determine the objectives that direct your decision making.
- Brand Standards Guidelines
- Because users like regularity we identify the visual and stylistic tone of your brand. We make life easier with a web style guide that will keep everyone on the same page when we design and publish new brand assets. This in turn makes life easier for your employees and makes a better experience for your customers.
Successful Websites get customers participation by establishing the visual and aesthetic tone. We track evaluate and enhance your websites performance.
- Conversion Optimization (CRO)
- At Moonray Web Design, to measure the success of your website, we use Advanced Analytics and Conversion Rate Optimization (CRO). Advanced Analytics uses state of the art tools like artificial intelligence along with statistical analyses and algorithms to examine and collect large data sets. This helps us to identify patterns and discover a better insight into your company’s underlying data to expedite important decision making. And with Conversion Rate Optimization process, we can understand how users are moving through your website and what actions they take or don’t take.
- A/B Split Testing
- We perform split tests to determine which designs, advertisements, and UI decisions are best for your company. This is a great way to understand which marketing tactics reap the best results for your company.
- Website Performance
- At Moonray Web Design, we work hard to make your website preform successfully. That means being able to capture a visitor’s interest with pages that load instantly and images that render correctly
- Usability Consulting
- We can’t foresee how visitors will interact with your site. But with the use advanced analytics we are able to identify patterns and discover insight into your company.
What we do for you
We manage your website so you can focus on growing your business
Every website needs maintenance periodically. Whether its content updates, edits, fixes or other issues, our dedicated team personally handles your maintenance needs quickly and professionally.
- Site Maintenance
- Our website maintenance management services provide everything you need to keep your website up and running. We will gladly handle your edits, updates, fixes and refresh your website leaving you worry free and able to concentrate on your business and personal life. Updating can be performed on a weekly, monthly, or as-needed basis.
- Hosting & Monitoring
- Site failures can almost be eliminated by a reliable hosting platform that tracts uptime, detects potential network problems, and alerts you to unusual activities. If you require a new hoist for your website, we will put one up on a safe platform that is simple to use.
- Backup & Recovery
- By simply backing up your data, we assist you in protecting it. To prevent the loss of important data, that belongs to you or your clients, we determine the most suitable backup solution. With the knowledge that immediate recovery of anything corrupted or deleted is freeing.
- Updates & Changes
- Many site upgrades may be made independently thanks to content management systems, but if you need additional functionality or substantial design changes, we are available to help. Changes are constant to keep your website up to date and evolving. We’re here to help you stay on top of it all.